Introducing India's first

soap

Cell Burst Technology

Patented process to yield
nutrient-rich actives that effectively
reduces itch and inflammation.

Introducing India's first

soap

Cell Burst Technology

Potential process to yield
nutrient-rich activities that effectively reduces itch and inflammation

WHAT IS

ECZEMA/ATOPIC DERMATITIS?

  • Atopic Dermatitis (AD), commonly known as Eczema is the most common type of long-term inflammatory skin condition.
  • The clinical features of Atopic Dermatitis include skin dryness, redness, oozing, crusting and thickening of the skin, all of which can be extremely bothersome to patients.
  • However, the most common symptom with the greatest disease burden in AD patients is chronic pruritus (Itching).
  • 87-100% of Atopic Dermatitis patients suffer from pruritis. Itch is so common in AD patients that it is often referred to as “the itch that rashes”.

THE ITCH-SCRATCH CYCLE

THE ITCH-SCRATCH CYCLE

WHAT IS PRURITUS (ITCHING)?

AND HOW DOES IT IMPACT QUALITY OF LIFE?

  • Pruritus or itching is an irritating sensation which evokes the impulse to scratch.
  • Itch is a symptom that may be associated with a skin condition or by a more general illness.
  • Itching can occur over your entire body or just in one area and it could be continous or intermittent.
  • Chronic itch conditions can be unpleasant and uncomfortable and are associated with higher rates of stress, anxiety, depression and even suicidal ideation, leading to major deficits in quality of life.

WHAT IS PRUNIX LOTION?

WHAT IS PRUNIX LOTION?

Prunix lotion is scientifically designed to soothe itchy skin due to
dryness, rashes, etc. The unique formulation contains CEM-K, an
active derived from naturally occurring Sea kelp, making it
suitable for long-term use and ideal for all age-groups.

Prunix lotion is scientifically designed to soothe itchy skin due to dryness, rashes, etc. The unique formulation contains CEM-K, an active derived from naturally occurring Sea kelp, making it suitable for long-term use and ideal for all age-groups.

HOW IS PRUNIX LOTION DIFFERENT?

  • India’s first Thalassotherapy to calm itchy skin: Thalassotherapy is a term that emerged at the beginning of the 18th century, originating in the Greek “thalasso” (sea) and “therapia” (cure). It is a form of treatment in which sea water, sand and other marine products such as algae are applied as therapeutic ingredients to improve the condition of the skin. In Prunix lotion, the marine product used is Sea kelp.
  • India’s first Thalassotherapy to calm itchy skin: Thalassotherapy is a term that emerged at the beginning of the 18th century, originating in the Greek “thalasso” (sea) and “therapia” (cure). It is a form of treatment in which sea water, sand and other marine products such as algae are applied as therapeutic ingredients to improve the condition of the skin. In Prunix lotion, the marine product used is Sea kelp.
  • Patented Cell Burst Technology: The Sea kelp is sustainably
    harvested by hand and put through the patented manufacturing
    process (Cell burst technology) to yield a natural active ingredient,
    CEM-K, containing nutrient-rich carbohydrates which have proven
    anti-inflammatory properties that helps relieve itch (pruritus).
  • Natural alternative to steroids: Prunix lotion is well-studied and is
    proven to be as effective as steroids for the relief of inflammation,
    itching and erythema without causing any adverse side effects.
  • Patented Cell Burst Technology: The Sea kelp is sustainably harvested by hand and put through the patented manufacturing process (Cell burst technology) to yield a natural active ingredient, CEM-K, containing nutrient-rich carbohydrates which have proven anti-inflammatory properties that helps relieve itch (pruritus).
  • Natural alternative to steroids: Prunix lotion is well-studied and is proven to be as effective as steroids for the relief of inflammation, itching and erythema without causing any adverse side effects.

HOW PRUNIX LOTION CALMS ITCHY SKIN?

PRUNIX lotion - India's first Thalassotherapy designed to calm itchy irritated skin,
a new generation pruritus therapy.

REDUCES BODY'S RESPONSE TO INFLAMMATION

INHIBITS THE ENZYME RESPONSIBLE FOR INFLAMMATION

REDUCES ATTACHMENT OF ANTIBODIES TO ITCH TRIGGERS

REDUCES ANTIBODIES RESPONSIBLE FOR ITCHING

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CEM-K,
A NATURAL
ALTERNATIVE TO
STERIODS

HOW PRUNIX LOTION CALMS ITCHY SKIN?

PRUNIX lotion - India's first Thalassotherapy designed to calm itchy irritated skin,a new generation pruritus therapy.

mid-image

CEM-K,
A NATURAL
ALTERNATIVE TO
STERIODS

REDUCES BODY'S RESPONSE TO INFLAMMATION

INHIBITS THE ENZYME RESPONSIBLE FOR INFLAMMATION

REDUCES ATTACHMENT OF ANTIBODIES TO ITCH TRIGGERS

REDUCES ANTIBODIES RESPONSIBLE FOR ITCHING

HOW TO USE PRUNIX LOTION?

(DIRECTION OF USE)

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STEP 1

Apply Prunix Lotion on the affected area as required.

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STEP 2

Massage gently onto the skin to ensure proper absorption.

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STEP 3

Re-apply Prunix Lotion as and when required.

FREQUENTLY ASKED QUESTION (FAQ)

Thalassotherapy is the umbrella term for treatments that use seawater, seaweed, sea minerals to improve the condition of the skin. Ecklonia maxima a species of Sea kelp found around the Cape coast of South Africa is the seaweed used in Prunix lotion.

Prunix lotion has to be applied on the affected areas as and when there is an itch sensation or at least twice daily application is recommended.

Prunix lotion has to be applied till the symptoms like itching, inflammation or redness lasts. Prunix lotion is well-studied and safe for long-term use.

Yes. Prunix lotion can be applied along with the moisturizer. First apply the moisturizer and then apply Prunix lotion.